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MSRP is an acronym that stands for Manufacturer’s Suggested Retail Price. Manufacturers like Nissan use MSRP to give their dealerships the value of the vehicle. This is not usually what the vehicle ends up being priced at.

MSRP is what the manufacturer sets as the maximum price a vehicle can be expected to sell for. Dealerships are free to sell the vehicle for a lesser price, but never more.

An important thing to remember is that the MSRP of a vehicle does not include additional trim levels, accessories, fees, taxes, Freight, PDI or added features. Obviously, as you add certain features or move up trim levels the value of the vehicle increases and so does the price.